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Nonprofit Observer – Summer 2017

How to secure lasting corporate support

For nonprofits, increasing corporate support is similar to establishing relationships with individual donors. But while emotional factors generally drive individuals to support a charity, companies need both emotional and strategic rationalizations. This article suggests ideas for engaging companies, including providing ways for corporate donors’ employees to get involved. A sidebar encourages nonprofits to brainstorm mutually beneficial collaborations with businesses.

Educating donors about what they can — and can’t — deduct

To help prevent unwelcome surprises when donors file their returns, nonprofits should inform them about the tax benefits of different types of donations. This article summarizes the tax treatments of various donations, including cash, ordinary income property, capital gains property, tangible personal property, vehicles and other items.

Nonprofits: You too could fall victim to a celebrity scandal

Celebrity spokespeople can help raise awareness of a charity’s mission, attract new audiences, generate donations and change public opinion on a subject. But as fallout of the #MeToo movement has shown, nonprofits can also be hurt by association with a disgraced celebrity. This article talks about how to handle celebrity-related PR disasters — and prevent them from happening in the first place.

Employee retention — Keep them if you’ve got them

Today’s tight labor market can make it hard for nonprofits to recruit and retain good people. This short article gives readers several low-cost tools for holding on to the staffers they have, including career development paths.

 

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